Reviewed, edited and approved by Editor-in-chief Daniel Sköld · Updated 24 October 2026
Contents
You ordered a replacement phone charger. Fair enough. But while you were there, a jacket looked useful, a tool was reduced and the delivery threshold was only £12 away. Three days later, the parcels arrive and you cannot quite remember what you bought.
Online shopping is convenient. The problem starts when browsing becomes your way of dealing with a dull evening or a difficult day — and the cost disappears into a string of modest card payments.
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Why do you keep buying things you do not need?
Not every unnecessary purchase is a problem. Sometimes you buy a gadget because you fancy it, use it and can afford it. That is what spare money is for. The question is whether you decided to buy it, or simply found yourself at the checkout again.
MoneyHelper suggests looking for the triggers behind impulse spending: stress, boredom, sales messages and late-night browsing. You may recognise the routine. Finish work, sit down with your phone, look for one thing and emerge half an hour later with a basket of possibilities. A saved card removes even the brief pause needed to find your wallet.
The parcel adds another moment to the routine. Ordering gives you something to anticipate; delivery gives you something to open. Neither means you will still want the contents next month. An unopened box on the spare-room floor is a fairly blunt review of the purchase.
You do not need to diagnose yourself over a pair of shoes. But notice if buying is becoming your usual response to a bad mood, or if you hide purchases, feel ashamed afterwards or promise yourself it will be the last order and then repeat it. Those are reasons to take the pattern seriously, not reasons to beat yourself up.
How much is your online shopping really costing?
Start with a number you can check. Look back through three months of bank, credit-card and buy-now-pay-later transactions. Add up non-essential online orders, including delivery charges, then subtract refunds that actually reached your account. Do not subtract an item merely because you intend to return it. The returns pile is not a savings account.
Suppose you spend £35 twice a week on unplanned orders. That is £70 a week, or £3,640 over 52 weeks, before any delivery charges or borrowing costs. Cut just one of those £35 orders a week and you keep £1,820 over a year. This is an illustration, not a claim about what the average shopper spends.
For someone approaching retirement, the useful comparison is not how many coffees £35 buys. It is what else that money needs to do: cover a car repair, reduce expensive debt or give you more room in a future budget. You do not have to stop enjoying purchases. You do need to know which purchases are competing with plans you care about more.
The expensive part is rarely one parcel. It is the habit you cannot see on a single receipt.
Paying later does not make the item cheaper. Buy now, pay later is borrowing, and several small agreements can leave repayments landing on different dates. Since 15 July 2026, the Financial Conduct Authority has regulated qualifying agreements from third-party buy-now-pay-later lenders. Those protections do not turn an unaffordable basket into an affordable one; agreements made before that date remain outside the new regime.
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How can you stop impulse buying online?
Make the decision slower, rather than relying on heroic self-control at 11pm. MoneyHelper suggests waiting 24 hours before buying something non-essential. Save the item to a list instead of the basket. Tomorrow, ask whether you still want it, where it will go and what you would give up to pay for it.
Then make checkout slightly less effortless. Remove saved payment details, switch off promotional notifications and unsubscribe from emails that reliably send you browsing. If one app is where the trouble starts, take it off your phone for a fortnight. You can still buy something you genuinely need through a browser. It will just require a deliberate trip, rather than a reflex.
Give yourself a monthly amount for discretionary spending after bills and essential costs. It is not a punishment pot; it is permission to spend without wondering whether the money was meant for something else. Keep returns and refunds separate in your records so an apparent bargain does not disguise what you have actually paid.
If a recent purchase is already bothering you, check whether you can cancel it. Under UK distance-selling rules that have applied since 13 June 2014, you can generally tell a business selling goods online that you want to cancel within 14 days of receiving them, then have another 14 days to send them back. There are exceptions, including personalised goods and some sealed items opened for hygiene reasons. Return postage may be your responsibility if the seller told you so before you bought. These core rules apply across England, Scotland, Wales and Northern Ireland; a seller’s longer returns policy is a bonus, not a substitute for your legal rights.
When does a shopping habit need more than a budget?
A spending limit may help if you are simply ordering too often. It may not be enough if you repeatedly lose control, buy for a brief buzz and then feel guilt or despair. The NHS describes that pattern as a possible sign of shopping addiction. That is not a diagnosis from a bank statement, but it is a good reason to speak to your GP, particularly if shopping is affecting your sleep, relationships or mental health.
If bills are slipping or you are borrowing to cover previous orders, tackle the debt alongside the behaviour. StepChange offers free, confidential debt help and can help you put together a realistic budget. You do not have to clear the spare room or produce a perfect account of every purchase before asking.
It may also help to tell someone you trust what is happening. Not to appoint them as your personal checkout inspector, but to make the pattern less private. If you share household money, an honest conversation about what you have spent will be uncomfortable. Finding out when a payment is missed will be worse.
The aim is not to make every purchase joyless. It is to get back to the point where a parcel arrives because you wanted what was inside — not because placing the order felt good for five minutes.
In short
Online shopping becomes costly when small, unplanned orders form a regular habit. Add up what you actually spend, put a 24-hour pause between wanting and buying, and make checkout less automatic. If you cannot control the spending or it is causing debt or distress, speak to your GP and seek free debt help.
Andrew Ingram writes about money for men 45 and over – the years when retirement starts to feel real and the decisions get bigger. Pensions and retirement planning, investing, savings, mortgages and tax: what changed, what it means for your plans and what's worth doing about it. No hype, nothing to sell, and a clear steer on when it pays to get personal advice.
One of Midcent's writers. Spotted something? Write to andrew@midcent.uk.
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