Midcent is about life's second half — as a first-class experience. The best is still to come.
We write for men between 45 and 64 — a stage of life with plenty of questions and not much writing aimed at it. We cover eight subjects: money, health, tech, home & leisure, society, food & drink, travel and entertainment. Each one gets the same treatment: what actually changed, what it means for you, and what is worth your time.
How we work
Midcent is made by people. Our editors decide what we cover and the angle we take, and check the facts that matter before anything is published. Along the way we use AI tools for research and drafting — tools, not authors. Each section is published under an editorial persona, so you know whose desk a piece came from. Our AI policy sets out the details.
What we are not
We are not financial, medical or legal advisers. Our guides are a starting point for your own decisions, not a substitute for advice from someone who knows your circumstances.
Who publishes Midcent
Midcent is published by Midcent Media Group AB (Swedish company number 559520-0741), Stockholm, which also runs midcent.se in Sweden. Our editor-in-chief is Daniel Sköld. You can reach the editorial team on our contact page.
