Privacy

Privacy notice

What we collect, why we collect it, and how to tell us to stop. Written to be read rather than skimmed past.

Who we are

This site is published by Midcent Media Group AB, which is the data controller for the personal data described here. You can reach us at privacy@midcent.uk.

Cookies and analytics

We use analytics to understand which articles are read. Under UK GDPR and PECR that needs your consent, so nothing analytical runs until you give it: analytics storage is set to denied by default, and only the banner you see on your first visit can change that. If you decline, we do not set analytics cookies and we do not ask again on the next page.

Your choice is stored in your browser's local storage under the key midcent-consent. Clearing your browser data for this site clears the choice and brings the banner back.

We do not currently show advertising on this site, and advertising and personalisation storage stay denied whatever you choose about analytics.

Newsletter

If you sign up for the newsletter we store your email address, the time you signed up, and which page you signed up from. We use it to send you the newsletter and for nothing else. Every email has an unsubscribe link, and you can also ask us to delete your address at privacy@midcent.uk.

Article feedback

When you rate an article we store the rating against that article, not against you. It is a running tally per article — no account, no identifier, nothing that points back to a reader.

Where your data is held

Newsletter addresses are stored in Cloudflare's key-value storage, which our site runs on. Analytics data, where you have consented to it, is processed by Google. Both may involve transfers outside the UK under the safeguards those providers publish.

Your rights

You can ask us for a copy of your data, ask us to correct or delete it, or object to how we use it. Write to privacy@midcent.uk and we will respond within one month. If you are not satisfied you can complain to the Information Commissioner's Office at ico.org.uk.